ConceptFashion stores in malls
A mirror, a rail, footprints on the floor. Clear in a second.
See iton you.
A live AI mirror for Bangkok's fashion stores. Pick a piece and see yourself in it in 5 seconds.
What it is
The store's screen becomes a mirror. A shopper taps a piece and sees themselves wearing it, live, as they move. No fitting room, no app, no queue.
The problem
Hangersdon't sell.
Only 10–15% of fashion in Thailand sells online. The rest is bought offline, where a piece hangs on a rail.
Shoppers try on a few at most. Fitting rooms cost time, space and staff. The screens play ads.
How it works
01
Pick.
Tap a piece on the screen.
02
Step in.
The mirror sees you. No app, no sign-up.
03
See it on.
Live, as you move. Like it? A photo of you in the look comes to your phone by QR.
Works end to end today, in English, Thai and Russian.
Enter demoYour catalog
Your product photos are enough.
Any standard product shot becomes a try-on. No 3D, no shoot, no app.
Where
Not a screen. A try-on zone.
Concept
ConceptThai costume rentals
Tourists try on a Thai outfit live and leave with the photo.
ConceptBrand pop-ups and events
A day with the mirror, at a photo booth's price.
Lookbook
Look after look. No fitting room.
Market
Bangkok alone has 10,042 clothing and shoe shops.
- ฿362B
- Thai clothing and footwear market, 2025
- 150,000
- visitors a day at CentralWorld alone
- 33M
- foreign tourists in Thailand, 2025
- $96M
- a year if every Bangkok shop runs one mirror on plan B
Why now
The windowis opennow.
- March 2026
- since then live AI try-on is sold to physical stores (LOOOK.AI, on the same Decart model)
- Singapore, Malaysia
- the closest player has already run a campaign in malls there and names them as next markets
- 0
- such mirrors in Bangkok: we found none
- 28 of 38
- large Bangkok malls belong to 4 groups: whoever signs them first takes the floor
Our estimate: the window is months, not years. The model is sold by API to anyone, and the kiosk is off-the-shelf hardware.
Calendar
- DecemberPeak season in the malls: the first pilot's results
- March–AprilStores plan the summer Grand Sale (June–August)
- June 2027NRF APAC: we come with a working pilot
Competitors
Mirrors like this already exist. Not in Thailand yet.
| Alternative | The shopper sees | Takes home |
|---|---|---|
| Rail and fitting room | A piece on a hanger | Nothing |
| AI photo booths in mallsBangkok, ฿18–34K per event | An AI photo of themselves | A print, not the garment |
| Online try-onChatGPT (free since Oct 2026), Google, FASHN | A still image from a photo | An image online |
| AI mirrors abroadLOOOK.AI, budgets from $15K | Live AI video at brand events | A photo or a print |
| WeRobo Mirrorfrom $500 a month | Live video of the store's own pieces, every day | A photo in the look in a real place, by QR |
Rail and fitting room
The shopper sees: A piece on a hanger
Takes home: Nothing
AI photo booths in malls
Bangkok, ฿18–34K per event
The shopper sees: An AI photo of themselves
Takes home: A print, not the garment
Online try-on
ChatGPT (free since Oct 2026), Google, FASHN
The shopper sees: A still image from a photo
Takes home: An image online
AI mirrors abroad
LOOOK.AI, budgets from $15K
The shopper sees: Live AI video at brand events
Takes home: A photo or a print
WeRobo Mirror
from $500 a month
The shopper sees: Live video of the store's own pieces, every day
Takes home: A photo in the look in a real place, by QR
The closest player
LOOOK.AI, London and Paris. Live try-on on the same Decart model since March 2026; H&M, BOSS, Kiehl's. Over $1M of revenue in year one (company's words). Next: Singapore, Malaysia, China. In Thailand we found no one.
Our edge
- 01Every day in the store, monthly: we found no such service in Thailand.
- 02A month costs what one photo-booth event does.
- 03Installed and supported locally: Thai, LINE, prices in baht.
- 04Our kiosk costs $0.6–1.1K; a LOOOK.AI kit is about $5–6K.
The technology is not our moat: the model is sold by API. Our moat is Bangkok: the malls, the installation, the support and the economics of the minute pool.
For stores
One monthly fee. Everything included.
Plan A
$500a month
180 minutes≈ 12 shoppers a day
Plan B
$800a month
300 minutes≈ 20 shoppers a day
Plan C
$1,000a month
375 minutes≈ 25 shoppers a day
- Kiosk, software, AI and support included. Nothing to buy.
- A session lasts 30 seconds; the store can change it. An extra minute is ฿100.
- Installed and supported in Bangkok, in Thai, on LINE.
One event with an AI photo booth in Bangkok costs ฿18–34K. The mirror costs that for a month.
Prices are a hypothesis we test in pilots.
Money
Every mirror is in the black from month one.
- $800
- a store pays a month (plan B)
- $274–294
- a month is ours from that mirror, after AI and the kiosk
- 33–37%
- gross margin in the worst case: the whole minute pool used
- < 6 mo
- kiosk payback ($591–1,108 delivered)
The round's plan: what we commit to
Year 1Year 2Year 3
Paying mirrors1040120
ARR at year end$96K$384K$1.15M
Revenue for the year$34K$252K$800K
The ambition: one deal with a chain or a mall group
Year 1Year 2Year 3
Paying mirrors1004001,200
ARR at year end$960K$3.84M$11.5M
Revenue for the year$300K$2.52M$8M
The same round covers it: the deepest cash hole is about $92K. Each mirror pays for its AI from month one, so growth is limited by sales, not money.
Bad case: 1 pilot in 3 pays and growth is half as fast. Revenue $16K / $126K / $400K, and at least $93K of $150K stays in the bank.
Our calculation (docs/investors/calc). Assumptions: every pilot converts, a chain deal pays the full plan B price, the team grows with the fleet; no office, support or taxes in the model.
Vision
In 3 years: 120 to 1,200 mirrors.
- Year 110 paying mirrors in Bangkok malls, $8K MRR
- Year 3120 mirrors: 1.2% of Bangkok's clothing and shoe shops
- ThenThai cities, Southeast Asia, and the same try-on on stores' websites
- One deal with a chain or a mall group means dozens of mirrors at once: that is how the plan grows tenfold.
- CPN alone runs 24 malls outside Bangkok and one in Malaysia: the next cities come with the same partners.
- Retailers buy try-on: Walmart bought Zeekit (2021) and Memomi (2022).
Status
The product works end to end.
- Live try-on: the look appears in about 5 seconds and stays 30 seconds.
- Gift photo: about $0.19 each, to the phone by QR, kept 7 days.
- Three languages: Thai, English, Russian.
- PDPA: consent before the camera; live video is never stored.
- The numbers: 341 facts checked against primary sources.
Next 90 days
- 01Accelerator application
- 02Approach CPN, Siam Piwat and The Mall Group
- 03A 4-week pilot, results by December
- 04Angels in January
Risks
What can go wrong, and what we do about it.
- Decart raises prices
- There is one supplier, so we ask Decart for a price fixed for 12–24 months, and our store contracts resize the minute pool with the price.
- Stores stop paying after the pilot
- A pilot is 4 weeks with numbers: try-ons, QR scans, sales. Even if 1 in 3 pilots pays afterwards, at least $93K stays in the bank.
- A price war
- We shrink the minute pool, not the price.
- One founder
- The first hire from this round is a Thai-speaking sales lead from fashion retail or a mall operator.
- Decart's API terms
- We ask for it in the contract: consent to pass results to shoppers and brands, no training on our data, an SLA.
Investors
$150–300K
Pre-seed on a SAFE.
An accelerator first, then angels from Thai retail on the same terms.
12 months
- Months 1–63 pilot mirrors in Bangkok malls
- Month 1210 paying mirrors, $8K MRR
- NextA seed round on paying mirrors
Where the money goes in year one
- $29K
- AI for every mirror
- $27K
- Salaries: founder and head of sales
- $11K
- 10 kiosks
- $12–24K
- Company, legal, certification, events
$78–90K in 12 months. The rest is runway to the seed round.
Team
Kirill Smirnov
Founder · CEO
Built the live mirror, the gift photo and this site.
Sales lead
First hire · from this round
Speaks Thai. From fashion retail or a mall operator.
Questions
Why Bangkok?
10,042 clothing and shoe shops, 38 large malls, 150,000 visitors a day at CentralWorld alone. Online is only 10–15% of fashion.
How are you better than LOOOK.AI?
They sell mirrors to global brands, with budgets from $15K, and we found none in Thailand. We offer a mirror to Bangkok stores from $500 a month, installed and supported on site. Our kiosk is $0.6–1.1K against about $5–6K.
Is the technology yours?
No, and we say so: live try-on comes from Decart by API. Ours is the product for the store, the malls, the installation, the support and the minute-pool economics.
What if Decart raises prices?
If the price doubles and the pool is not resized, a mirror drops to about −10% margin. That is why our store contracts resize the pool, and we ask Decart to fix the price for 12–24 months.
How will you get stores?
Through mall operators: CPN, Siam Piwat, The Mall Group. Four groups own 28 of Bangkok's 38 large malls. The first hire comes from that world.
What about shoppers' data?
Consent before the camera (PDPA). Live video is never stored; the photo is kept 7 days and deleted.
When is the next round?
A seed round once mirrors pay and pilots turn into subscriptions.
Step intothe mirror.
The demo is live. Five minutes in front of the camera say more than this page.
Images marked “Concept” are illustrations. Sources: Euromonitor (Feb 2026), ECDB (2025), National Statistical Office census (2021 data), The Nation (Oct 2025), Ministry of Tourism and Sports (Jan 2026), 360booththailand.com (Oct 2026); competitors and deals from the companies' sites and interviews (2025–2026). $96M, the model and the forecast are our calculation at $800 a month.